Technological innovation is happening ever more quickly with new devices and services, ranging from personal health monitors to intelligent digital assistants. From new retail spaces to interactive gardens, therapy spaces to entertainment, User Experience (UX) is becoming increasing central to people’s lives.
The Sensorium is a state of the art laboratory that facilitates UX studies and research. The laboratory is equipped with sensors that measure physical, psychological, and neurological real-time responses to interaction with systems and services. These biometric data streams are synchronised with audio and video data to produce visualisations that inform user-centred design.
UX has become the differentiator between service providers and one of the most important aspects of technology. Great experiences enabled through smooth, effective, and engaging interactions will keep your customers coming back.